It is difficult being a small holding farmer in the world today, where everything is pitted against them. Perhaps in the world’s biggest agrarian economy for small holders = India is this so starkly real. Every year one hears of small and marginal farmers committing suicide due to unmanageable debt, crop failure, some even dying due to shock. The government does what it can in terms of covering losses and reducing social pain to small farmers, but its reach seem limited. The problem does not seem to lie where most are looking, in conventional economics and agronomics, subsidized fertilizers and pesticides and global trade efficiency.